Perform Group Launches Salto™ by Shannon Miller
Author: Shannon Miller Lifestyle
Olympic gymnast announces a new line of fitness wear that benefits ‘Look Good Feel Better’ and inspires today’s women to make every moment matter
York, PA – September 22, 2016 – Perform Group LLC, a leader in dance and gymnastics performance apparel, and Olympic gold medalist Shannon Miller launch Salto™ by Shannon Miller. Salto™ is a line of fashionable and affordable fitness apparel designed and constructed to allow women to feel confident and comfortable while transitioning to each activity in their busy day. The tagline Every Moment Matters is more than just a motto, it is the driving purpose behind each thing we do. Realizing the value in each and every moment of the day encourages women to take small, manageable steps towards a healthy lifestyle.
“The name Salto is a throwback to my gymnastics days. A salto, or somersault, is one of the primary foundation skills you must learn. It’s the skill you build upon to grow as a gymnast,” said Shannon Miller. “As a woman, mom and advocate for women’s health, I realize that our fitness is the same way. We must build upon a foundation. It might be adding more steps one day or trying a new fitness class the next. Regardless of how you choose to add physical activity to your daily routine, what you do today, no matter how big or small, can truly impact tomorrow.”
Miller worked with Perform Group to produce a popular line of gymnastics apparel to help gymnasts make the most of every moment by training and competing with confidence. They are now extending that partnership to help the everyday woman live life to the fullest.
“Building on the success of our partnership with Shannon and our gymnastics brand, we are excited to extend that partnership to deliver fitness wear that encourages an active lifestyle for all women. The line is designed to be comfortable and practical, yet stylish, while supporting what every busy woman needs to thrive: the confidence to live a healthy and balanced lifestyle,” said Tighe King, CEO of Perform Group.
Perform Group believes the mission to make Every Moment Matter goes beyond just motivating oneself. These words encourage everyone to look at how they impact others. It’s because of this value that the company is pleased to be joining together with Shannon to support Look Good Feel Better, a public service organization that teaches beauty and skin care techniques to cancer patients. Ten percent of the net proceeds of each order from the Salto™ by Shannon Miller brand will be donated to this incredible organization.
Added King, “Our company is comprised of 88 percent women, and all of us have been touched and affected by cancer in some way. Cancer awareness and education is also very important to Shannon’s personal journey, as a cancer survivor herself. It’s an honor to show our support and help empower women to find the strength and confidence to make every moment matter.”
Salto features mix-and-match pieces that combine performance-enhancing, yet easy-to-care-for fabrics, with ultra-comfortable designs. The line is the fashionable, yet uncomplicated, answer to fitness and yoga apparel that fits into the lifestyle (and budget) of the everyday, active, and busy woman. The line includes leggings, shorts, bras, tank tops and jackets ranging from $24 to $59. Customers can browse the collection at www.ShannonMillerFitness.com or at our Amazon storefront.
About Perform Group
Perform Group, LLC® (Perform Group) is proud to be a leader in providing high quality performance apparel primarily for the global markets of dance and gymnastics since 1969. Headquartered in York PA, Perform Group designs, markets and manufactures apparel worn by over a million athletes and performers around the globe each year and its garments have been seen worldwide in high profile events for decades. To learn more visit http://www.performgroupllc.com
About Shannon Miller and Shannon Miller Lifestyle, LLC
Shannon Miller remains the most decorated Olympic gymnast, male or female, in United States history, with seven Olympic medals (two gold, two silver, and three bronze). After retiring from gymnastics competition, Shannon completed her undergraduate degrees in marketing and entrepreneurship from the University of Houston and received her law degree from Boston College Law School. Now President of Shannon Miller Lifestyle, a company focused on helping women make their health a priority, Shannon continues to inspire and motivate others. In addition to a content-based website and strategic partnerships, Shannon furthers the message of a healthy and fit lifestyle as a professional speaker and author. Shannon is also the President of her foundation dedicated to fighting childhood obesity. Shannon is an ovarian cancer survivor celebrating five years cancer free. To learn more, visit www.shannonmiller.com
About Look Good Feel Better
Look Good Feel Better is a free public service program that helps individuals with cancer improve their self-esteem, appearance and confidence by helping them to deal with the appearance side effects of cancer treatment. The program offers free workshops, and online and virtual support that include lessons on skin and nail care, cosmetics, wigs and turbans, accessories and styling… helping people with cancer to find some normalcy in a life that is by no means normal. It is offered through a collaborative effort of the Personal Care Products Council Foundation, the charitable arm of the trade group representing the cosmetics and beauty industry; the American Cancer Society, the nation’s largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals. For more information, visit the website at www.lookgoodfeelbetter.org or call 1-800-395-LOOK.
Media Contact:
Lauren Bayse
646-428-0636